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Be heard. Be seen. Be safe.

The Story Behind

I've always been passionate about music and outdoor sports, though most of my time these days is spent at the office. Since having my son, I've treasured teaching him to ride a bike — he started at just three years old, and those moments together rank among my happiest memories. His companionship has brought back my own cycling stories: the thrill of removing the training wheels at five, the daily rides to school while trying to master riding hands-free, and later, cycling through city streets and Central Park with classmates at Columbia. We're reliving those memories while creating new ones together.

Whether I was living in Canada or now traveling between the U.S. and China, whenever I need peace of mind, I turn to cycling and music. Creating Bonic is my way of sharing those wonderful memories — with backers, friends, and bike lovers everywhere.